Lighting Systems, Electrical Contracting, NICEIC Approved Commercial & Domestic Electricians,
Lighting in the retail or entertainment setting is very rarely used to its full potential, with many lighting systems being based on traditional design and technology. Basic on/off switches are too often the norm, and lighting beyond this point is hardly considered. More enlightened companies, [excuse the pun] have made the transition to LED lighting, for greater control and versatility. Experimenting with lighting is a major part of achieving the ideal buying environment, which will not only attract customers in but will encourage them to stay longer and ultimately make purchases. In a restaurant it will create a mood, and a relaxed atmosphere in which to eat and chat.
The way a store is lit can create a discreet ambience making shopping pleasurable and comfortable. Clever illumination using LED lights is the perfect tool for designers, and one which can show off displayed products to great effect. In fact, investing in store layout, branding and merchandise without doing the same with the lighting could be a bit of a wasted effort. Shops wishing to compete against online stores are increasingly under pressure to provide the unexpected, giving them an edge, and making it worthwhile for customers to venture into them.
Customers like interaction and to be interested and engaged when browsing, and lighting tricks can play a big part in this. Whether its carefully positioned beautiful coloured light or patterns and shapes projected onto a wall, the results are usually aesthetically pleasing. Light can offer up surprises at every turn with a little imagination, and sometimes it is not immediately apparent why the surroundings feel exceptional. There are additional advantages with LED lighting such as no problems due to heat, as they remain cool to the touch, and they are also eco friendly and save the business money in the long run.
We are commercial, industrial and retail electrical contractors who specialise in all aspects of electrical shop and office fit outs including every type of lighting. Contact us to discuss your needs on 0191 438 7410.